FMCG Retailer Leverages Connectivity with Airlines to Track Shipments

Case Study

FMCG Retailer Leverages Connectivity with Airlines to Track Shipments

The Challenge

Our customer is leveraging 25+ airlines and carriers worldwide to ship goods to stores, warehouses, and directly to customers. Although all carriers provide a platform within their cargo pages for tracking shipments based on the electronic air waybill (e-AWB) numbers, there is not a single platform that would allow us to follow the movement of all the goods in one place. In the fast-moving consumer goods (FMCG) business, speed-to-market and fulfillment are crucial elements of executing the supply chain strategy.

Shipping short-life-cycle products to stores and customers directly all around the globe needs to happen quickly to stay responsive to rapidly changing trends and customer demand. Each step of the supply chain needs to be optimized. Therefore, tracking air freight is essential to ensure that all parties have real-time information on the status of the shipments.

Our customer needed a tailored solution to connect with airlines and carriers to gain full supply chain visibility on all shipments.


The Solution

Youredi’s solution enables tracking of all air freight shipments through connecting with all the airlines and carriers that our customer leverages for delivering shipments. Based on the electronic Air Waybill numbers (FWB/FHL) of the shipment, the customer receives automatic Flight Status Updates (FSUs).

All shipments can be tracked across multiple carriers in a single platform on a map which can be accessed from any device. The solution ensures that the user can see all necessary data on the status of the shipment from departure to arrival. Accurate, real-time information and alerting on air cargo shipments contributes to better supply chain planning and allows for accurate and flexible allocations of inventory while meeting the crucial criterion of on-time delivery.

The Benefit

Having accurate data on all shipments, allows supply chain professionals to generate more insights into the shipping solutions and operational efficiencies.

Utilizing the available data ensures more accurate planning and forecasting, helps with route optimization and reducing overheads.

Solution spotlight


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