Our new logo emphasizes the EDI part of the company name, underlining the fact that not only we're ready for business, we're especially interested in EDI business.
Many companies we've visited in the Nordics have questioned our name. Isn't EDI kind of old news?
Make no mistake, in many other parts of the world EDI is still relevant as-is. But on the other I'm quite keen to listen to that feedback because the cost of labor in the Nordics is relatively high compared to other countries especially for menial tasks. This high cost drives service providers in sectors such as banking, accounting, and groceries to automate processes that are performed manually in other parts of the world. This has resulted and will continue to create B2B business process automation innovations that can be applied throughout the world.
So, please allow me to explain what we mean by EDI. I begin by quoting the common knowledge base Wikipedia.org: "Electronic data interchange (EDI) is an electronic communication system that provides standards for exchanging data via any electronic means - EDI can be formally defined as the transfer of structured data, by agreed message standards, from one computer system to another without human intervention."
I want to emphasize "message standards" and "lack of human intervention". These are the main ideas we're after. Customers want to receive data that is structured in a format that their systems can interpret automatically and Vendors want to send data in a format that supports their customers business processes.
The problem with current offerings? Well, you might know the feeling when you've completed your project, be it a hobby, building a house or even a software system. It is done, you feel complete and satisfied and somewhat weary until - one day you find something that does not meet your standards. And then another little annoyance pops up, and another. Up to a point when you finally realize: If I were start from the beginning, I would have done this differently.
This is where current incumbent service providers fail. They've invested so much in to that first run, that they're actually restricted by their build. There is no business case to start over from scratch and actually their business model prohibits them from doing so.
Youredi is not the first version. It is based on decades of experience and understanding. It is the ultimate "how it should be" and it sports a business model that makes our salesmen smile together with the customer. And that's why it is *your* edi, you can use it for your business needs, either supporting legacy integrations or creating new ones.
But don't take my word for it, you're welcome to follow the Return of the EDI which reveals itself in our blogosphere during the following months. Enjoy the ride, I know we will.